Having been in the pet nutrition industry for over a decade, Marney Prince started Side by Side, a pet nutrition company based in Telluride, Colorado, in her home kitchen. The pet snacks quickly gained a respected reputation for using fresh, whole foods such as meat, bones, organs, fruits, vegetables, dairy, grains, fats, oils and herbs, all sourced from local Colorado producers.
Side by Side received a Rural Business Development Grant from FSWCF which allowed them to expand the brand's marketing and community growth. According to Carol Bramson, Side by Side's CEO, the funding provided through that effort allowed them to establish a foundation for a completely new look and brand. It was a very important source of capital at a crucial time in the company's development.